AmericasMartt® singles out new booth as Best of Category for design excellence

The January 2010 Atlanta International Gift & Home Furnishings Market® brought more than just a bevy of new customers and dozens of orders for first-time exhibitor, Woolrich®.  The home furnishings division of the 180-year-old company took home the Best of Category top honors for its showroom display, located in the High Country Lodge area of AmericasMart’s Building 1.  The display was designed and installed by Sharon Kepley, licensing brand manager for Woolrich’s home division.

Visual Display Award winners were selected by an independent team of judges with decades of combined industry experience.  The judges focused on visual design showcasing product in an artistic and eye-catching display within each category.  Woolrich’s display highlighted the company’s coordinated home furnishings and décor products from ten of its brand partners: Berry Creek Home Collection, Blonder Home Accents®, Lynn Haney Collection, Mohawk Home, Picture Source, Rowe Pottery Works™, Shadow Mountain, Inc., Whitecraft, Woolrich blankets, and York® Wallcoverings.  The 400-square-foot display included indoor and outdoor furniture, lighting, area rugs, handmade dinnerware and serve ware, bedding ensembles, bath accessories, garden décor, wall art, wallpaper, blankets and throws, and even hand painted collectible Santa figures, all with outdoor-inspired themes.

“Coordinating our products is easy,” remarked Kepley, “The challenge was how to showcase all these great pieces in only 400-square-feet and have it represent Woolrich’s design aesthetic well.”  The independent panel of judges rewarded Woolrich for its creative efforts, including their use of space, product display and placement, signage, flooring and lighting.  “Our brand partners were tremendously helpful in providing products, assisting in set-up, working in the showroom during the Market, and in closing down the space,” Kepley said. 

The Woolrich showroom, located in Building 1, Floor 2, Space N-07, was part of the High Country Lodge area, a destination devoted to producers of lodge, rustic, or nature-inspired  furnishings and other decorative products.  All exhibitors in the High Country Lodge were included in the visual display awards judging.

About Woolrich
Since 1830, WOOLRICH® is the authentic American brand that embraces the outdoor lifestyle.  Trusted by generations of loyal consumers, Woolrich continues a tradition of offering products of quality and value.  A brand known worldwide, Woolrich products include functional, comfortable, and durable men's and women's sportswear and outerwear, hunting wear, well-designed home and outdoor living products, innovative fabrications, and licensed accessory products.  It is the oldest outdoor apparel manufacturer in continuous operation in the United States.  For more information, visit www.woolrichhome.com.